I recently have gotten several emails about both the left- and right-leaning ads on Contacting the Congress, a site I set up to be non-partisan. These ads have been more partisan in recent days, as the debt ceiling debate rages on. Those emails have somewhat justifiably questioned how a site that claims to be non-partisan, can run such partisan ads. I want to take this opportunity to explain why I choose to run the ads.
The problem for me is that Contacting the Congress costs money to run. It started off as a small website hosted on the computers of the University where I was a graduate student. The problem was that I couldn’t continue to host Contacting the Congress on the University’s servers without the state of Minnesota potentially claiming ownership over it (justifiably, since I would be using state resources to develop it). It is for this reason that almost 15 years ago, I moved the site to a commercial server. I had to choose a larger commercial ISP because I had rather specific requirements for the server in that it had to run certain database and scripting software. As such, I settled on a good ISP, Vector Internet (now VISI.com) that offered me a fair price on a small, non-commercial grade server shared with many other small websites.
Over the years, Contacting the Congress has gotten more popular, it started straining the capacity of this small server. And in 2008, during the debate over health care reform, my site almost brought down my ISPs non-commercial grade server. It was at that point that I had to move the site to a full VPS server solution that could handle the high loads with ease. This decision has proved to be the right one, as demonstrated earlier this week when my website kept right on working without a hitch despite the nearly unprecidented traffic to the site.
However, as the cost of running Contacting the Congress grew, so did my family. I got married and then had twins. As a result my disposable income shrank. My job as a college professor doesn’t pay me well enough to sacrifice the cost of maintaining Contacting the Congress which is essentially my ‘hobby’. So I had to come up with a revenue source.
I didn’t want to turn the Contacting the Congress into a commercial service, charging people to access data that should be (but isn’t really) free. I didn’t want to solicit donations, since then I would be in the same boat as many politicians, accused of being biased by the largest donations. I settled on using Google Adsense to serve ads on my site. I added the following disclaimer to those ads:
(Please note that while we are grateful to our advertisers for allowing us to pay for our server, bandwidth,and data costs, we play no role in the selection of the advertisements shown above. They are chosen by Google.)
I considered it a balanced way to make it clear that I needed the money for running the ads, but had no editorial control over them. Now, I need to be honest here and say the choice of ads is not completely Google’s fault. Google Ads does offer the option of filtering ads out based on content and I actually filter out ads for get “rich quick schemes”, dating services, and so on. In fact, I have a very narrow set of ads I will run, which is why you will sometimes see Public Service Announcements on my site, which don’t generate any revenue at all. But I don’t filter the political ads for two reasons.
- The content of my site is inherently political so political ads match the content somewhat.
- Political ads work and pull in the most revenue for the site. Maybe it is the demographics on my site, but when I have deactivated the political ads, it knocks the revenue down 75% at least, making the site no longer cost neutral for me.
So this is not all Google’s fault, it is a decision I made.
I don’t consider this the ideal situation, but I can’t have my family go into debt to provide this service. I haven’t found another alternative revenue source that can cover the costs of the service. If anyone has any suggestions, I would certainly entertain them.